CEO message

Our passion for good food has driven us forward for over 35 years since my father, Nazmi Subeih and my mother Ola Hammad established this company. We are a family of foodies. We mixed our expertise as food technologists and food engineers with a keenness to maintain global standards, and my superb taste buds! What we cooked up were food products that were mouthwatering yet healthy.

Our snack food line, Crunchy is a favorite for kids and adults alike. I’m proud to say that our range of flavors is widely popular and unmatched, with BBQ being my personal favorite! Our ingredients are carefully selected from all over the world, making sure we get the best flavor straight from the best source.

As we move into a second generation of Subeih foods, we remain very ambitious and confident in our journey to reach new heights in the years to come.
Murad Subeih

Murad Subeih

Chief Executive